Carry Out Supplies previously had an average of 120 referring domains. You can see on the graph below that the backlinks are stagnant from May 2017 to February 2018.
When we came on board, we improved their On-page SEO and ramped up their Off-page optimization. You’ll notice a spike on the graph at around March 2018.
Currently, Carry Out Supplies has 300+ referring domains.
The increase of backlinks resulted in an exponential increase in Organic Traffic and Organic Keywords.
Organic Traffic – from 1K increased to 5K
Organic Keywords – from 2K increased to 8K
One of their target key phrases is “wholesale coffee cups,” which earned Carry Out Supplies the number one spot in the Google search results—appearing immediately after the paid ads.
As referring domains increase (increase in backlinks), the Organic traffic and Organic Keywords also increase.
All the graphs above present a case that proves a properly implemented off-page SEO strategy makes a huge difference. And though it may not look that obvious, the graphs also answer the question of how to spot a shady SEO company.
So, how can we spot a shady SEO company?
They can’t (or won’t) present graphs, which prove their SEO success.
A shady SEO company doesn’t talk about their backlinks strategies—they refuse to discuss it or prefer not to reveal their specific strategies.
They don’t use AHREFS, which is a great tool for serious SEO companies. Other companies may use tools like SEMrush and Spyfu.
Their focus is on On-page SEO strategies and they are not doing much with off-page.
They’re making amazing promises but not backing them up with proof.
Here’s a piece of advice: If what the company is offering you sounds too good to be true, then it probably is.
SEO brings the highest ROI, right after email marketing. So, to make SEO work for you, you have to make sure you choose a professional SEO company you can trust.
Here are some things to look for when hiring an SEO company:
Background: how long has the company been in the industry, who are their clients, who are the people behind the company, what are their past clients’ reviews, etc.
Case studies: can they present a case study or past successes?
Tools and strategies: find out how they approach their SEO campaigns
Choosing an SEO company to work with can be a challenging and confusing endeavor. Many companies offering SEO services sound pretty much the same.
Some may entice you with a lot of show and dance—always question their capability. Find out if they can really deliver.
The difference between a good SEO versus a not-so-good SEO are the backlinks that get implemented after the on-page optimization.
A good SEO company will provide both good on-page optimization and off-page strategies, which can bring your store from the middle of nowhere right up into all the action.
Learn how we can boost your company’s search engine ranking by booking a complimentary SEO Strategy Session. Give me a call now at 949 229 3454.